This Agreement regulates the relations between the Publisher and DigitalX (Pvt) Ltd located at No 111/15, Hunupitiya Lake Road, Colombo 02 the private limited company is validly incorporated according to the law of Sri Lanka. The Agreement comes to the enforcement the moment a Publisher agreed upon, filled out and submitted the online registration form. As well, it administers and controls advertising matters served on Websites and platforms that belong to the Publisher. The both parties automatically agree upon following conditions:

The both parties automatically agree upon following conditions:

A. ADSTUDIO.CLOUD plans advertising campaigns and buys advertising media on behalf of its clients.

  1. The Publisher commissions and entrusts ADSTUDIO.CLOUD to perform the digital media purchases and ad campaign planning.
  2. The Publisher commits to sell certain advertising products of own choice and selection which will support the ad campaigns functioning on the Advertiser’s side.
  3. The Publisher is interested in selling certain products or services and ADSTUDIO.CLOUD is interested in buying them in the full correspondence with the functioning Agreement standards listed below:

The Main Terms

Advertiser” depicts the client of ADSTUDIO.CLOUD, the agent whose authorized creative (ad material) is delivered through the Publisher’s website or platform.

Advertising Material” notion may involve different creative types and formats: the logo, graphic material, textual material, hallmarks or copyrighted banners, pop-ups, videos, buttons and other elements that bear Advertiser’s authorship.

Approved Monthly Delivery” signifies the inventory which should be delivered according to the monthly campaign’s calendar plan, this inventory amount can be found in the Order.

Approved Monthly Spend” signifies the maximum amount of money spend defined by ADSTUDIO.CLOUD, in case such limit is specified in the Order, ADSTUDIO.CLOUD holds full responsibility for it in each specified calendar months.

ADSTUDIO.CLOUD HTML Insertion Code” is a string of the code applied on the Publisher’s website in order to deliver the advertising material of the Advertiser.

ADSTUDIO.CLOUD Network” represents the advertising network that belongs to the ADSTUDIO.CLOUD and is run by ADSTUDIO.CLOUD.

Impressions” signifies how many times the creative has been shown to the visitor on the Publisher’s website or platform.

Order” is an identifier of the order that Publisher accepts, it is provided by ADSTUDIO.CLOUD via the Internet. It represents the Publisher’s proposition for the request that ADSTUDIO.CLOUD accepts.

Earnings of the Publisher” the gross revenue generated by ADSTUDIO.CLOUD running campaigns on behalf of Publisher.

Earnings of the ADSTUDIO.CLOUD” is a relative revenue earning defined on the ADSTUDIO.CLOUD company level and that belongs to ADSTUDIO.CLOUD.

ADSTUDIO.CLOUD defines own revenue based on the relevant variabilities, including but not limited to following metric measured during the ad campaign: CPA, CPC or CPM, also the campaign’s overall performance, how well performs the Publisher’s website, costs for the technological advancements and operational expenditures related to ADSTUDIO.CLOUD’s Network.

Part 1. Ordering and Delivering.

  1. Overall regulation. For the sake of the smooth mutual campaigns management the parties may reconsider and subsequently reconstruct the Terms of the Advertising Materials delivery on the Publisher’s inventory.

Part 2. Obtaining the Payment.

  1. Obtaining the payment. The Publisher can get the total earning obtained during 30 days’ period after each month. The payment will be counted for the actual number of impressions approved by ADSTUDIO.CLOUD and served on the Publisher’s inventory. Prior that, ADSTUDIO.CLOUD receives the payment from the advertiser on the Publisher’s behalf according to the part 3 No. 2There is a minimum limit of payment established for the Publisher that accounts for LKR 20,000/-. In order to receive the payment it is important to be sure the sum has reached essential minimum level on Publisher’s account.
  2. The ADSTUDIO.CLOUD party functions as Ad Exchange, therein it depends on the Advertisers to proceed the payment before ADSTUDIO.CLOUD will be able to pay the Publisher. From its part ADSTUDIO.CLOUD will make all possible efforts to ensure the payment share that belongs to the Publisher is paid in time, that is in 45 days after such payment obtained from Advertiser. ADSTUDIO.CLOUD shall be entitled to claim 15% commission as a service and platform fees from the total earning. ADSTUDIO.CLOUD can’t be held accountable for the purchases committed by Advertiser, thus can’t guarantee that Publisher’s inventory will be purchased. Accordingly, payment for the display of each Advertisement is strictly subjected to and conditional upon the payment of fees for the same Advertisement (“Ad revenue”) by the relevant Advertiser. Same way, the payment procedure for the advertisement display is subjected to the fees and “Ad revenue” fees payment by Advertiser.

    Thus, ADSTUDIO.CLOUD should not be kept liable for the full payment in case some segment of it wasn’t provided by the Advertiser. In other words, the Publisher must accept that ADSTUDIO.CLOUD is not responsible for the insufficient Ad revenue delivered from the Advertiser to the Publisher through the system.

  3. Ad Revenue Accountability. The Publisher needs to acknowledge the fact that ADSTUDIO.CLOUD operates only as a service provider and as the agent for Advertisers. ADSTUDIO.CLOUD can be accountable only for the revenues actually obtained from the Advertiser which represent funds that can be immediately obtained, (referred to in this Agreement as “Cleared Funds”).ADSTUDIO.CLOUD fully embraces the responsibility to control the billing process and the procedure of payment collection from the Advertiser to make it timely and unobstructive. The right to quit the payments can be reserved by ADSTUDIO.CLOUD in cases the terms and conditions of service were severely violated by Publisher.The clicks on the house banners are not subjected to payment by ADSTUDIO.CLOUD and will not bring the revenue to the Publisher.
  4. Obtaining the Invoice.If the Invoice is submitted by Publisher. The Publisher should pay attention to the Invoice and indicate the right period of billing in it. Invoicing is taking place monthly, it should indicate the time period following the month after delivery.

    Only actual delivery-based Invoices are taken into consideration, the contracted numbers in the Invoices are not regarded. When 45 days of receipt pass, all Invoices obtained by ADSTUDIO.CLOUD will be considered correct and valid by default. In some cases ADSTUDIO.CLOUD may recognize the Invoice as invalid or inaccurate and notify the Publisher about it by email to resolve the issue.

    In case the Publisher doesn’t provide own Invoice ADSTUDIO.CLOUD will make determination of the Publisher’s balance on the first day in month after the previous.

    Such determination is due to calculation by the ADSTUDIO.CLOUD tracking system which counts in the traffic provided. Then the amount of traffic is multiplied by the percentage of revenue share or the fixed rate. The resulting sum will be displayed at ADSTUDIO.CLOUD system.

    In case the Publisher doesn’t agree with the calculations the dispute should be submitted within 45 days after the last day in the month. In case the payment was not subjected to dispute during that period it automatically attributed to correct and final.


    The Invoicing issued by Publisher. In case the The Invoicing was issued by Publisher and ADSTUDIO.CLOUD disputes the all or only the section of it, ADSTUDIO.CLOUD is paying the undisputed Invoice part. The section that is due to disputing should be subjected to the negotiation. During the negotiation ADSTUDIO.CLOUD and the Publisher come to the resolution, after that ADSTUDIO.CLOUD pays its share on disputed section

    The Invoicing not issued by Publisher. If the Publisher wants to dispute all or only the section of balance calculated by ADSTUDIO.CLOUD which has been determined with a ADSTUDIO.CLOUD tracking system, ADSTUDIO.CLOUD is paying the undisputed Invoice part.The section that is due to disputing should be subjected to the negotiation. During the negotiation ADSTUDIO.CLOUD and the Publisher come to the resolution, after that ADSTUDIO.CLOUD pays its share on disputed section.

  5. Taxes. The Publisher is fully responsible for paying own taxes and the consequences of dealing with them, ADSTUDIO.CLOUD thereof cannot be held accountable for such matters. ADSTUDIO.CLOUD will provide the Publisher with all necessary information concerning the taxation procedures.
  6. Fraudulent impressions. In case ADSTUDIO.CLOUD finds out that the level of fraud in served impressions exceeds 10% the invoice payments can be cancelled and suspended. The suspended payments will be considered frozen till the case is not investigated and the mutual decision is not found by the parties. In section 3.4 more detailed information can be found.

Part 3. The Materials for Advertising.

  1. How materials for advertising are delivered. The general advertising materials along with specific ones will be delivered at the time of serving to the Publisher through the servers which belong to ADSTUDIO.CLOUD. In case some sort of a technical problem occurs and obstructs the Publisher from obtaining Advertising Materials from servers, the Publisher should terminate the delivery and immediately contact ADSTUDIO.CLOUD in the first day the problem occurs. In such case, the delivery should not be restarted until ADSTUDIO.CLOUD doesn’t give the permission for it, this is to make sure the problem is fully resolved. If trouble persists, ADSTUDIO.CLOUD may organize the direct delivery of the advertising materials for the Publisher.
  2. HTML Code on Publisher’s Website. Using ADSTUDIO.CLOUD services the Publisher agrees to place the string of HTML code on the website or separate pages of it that will be used for the advertising delivery. This also means that ADSTUDIO.CLOUD prohibits to modify this code string on the inventory unless the parties agree on that in the written consent. The HTML code string provided by ADSTUDIO.CLOUD should not be used or shared on any other source except the webpage or the site it was placed on initially, including the chat rooms, emails or newsgroups as it may result in the wrong code execution. The Publisher also agrees to avoid using specific marketing practices such as Run On Network and others in case such practices usage wasn’t discussed and agreed upon in the written form with ADSTUDIO.CLOUD. The violation of this rule may lead to the blocking of revenue, website declines or the personal account suspension with no subsequent traffic compensation from ADSTUDIO.CLOUD.
  3. Advertising Material and its alteration. Served advertising materials can not be changed or altered by the Publisher without prior written consent obtained from ADSTUDIO.CLOUD. Same way the materials can not be shared in the emails, personal messages or any other source by the Publisher, copied, sold, or used for any other purposes. The codes used for advertising purposes should be treated same way and can’t be disclosed at any circumstances. The violation of this rule may lead to the certain circumstances as the payments or Agreement termination. The only occasion when the Publisher can modify the code can be the language pre-approving which is configured below or above the advertising material. The inquiry for the language approval ADSTUDIO.CLOUD officially accepts via email:
  4. Service calculations. ADSTUDIO.CLOUD takes Greenwich Time (GMT) as the default time in order to track the trafficking periods. ADSTUDIO.CLOUD is in charge of performing all the calculation considering traffic, the number of clicks, impression served and related statistics, which Publisher can find out in the system at In order to ensure the clarity and correctness of statistical information on its side, avoid mistakes, provide contractual bonuses, ADSTUDIO.CLOUD can adjust the statistics gathered at the Publisher’s side that will take place at the end of the month. Since coding on the Publisher’s side often causes technical problems such as server glitches, accidental code changes and other malfunctions, it may lead to the inaccurate number of impressions, therein the Publisher has to provide the response to the email alert which will be sent by ADSTUDIO.CLOUD in 48 hours. In case such response will not be provided by the Publisher, ADSTUDIO.CLOUD can withdraw the payment for Impressions served after this period (48 hours) expires or stop delivering the advertising materials through the Publisher’s inventory.
  5. Click Spam and Fraud. The Publisher acknowledges that any fraudulent activity aimed at augmenting the number of clicks is strictly prohibited and can bear severe consequences, regardless of intent, means or form of execution. As ADSTUDIO.CLOUD’s advertising platform is in charge of counting the total number of impressions served and the revenue generated, the total sum that should be paid to the Publisher will be defined referring to the system’s indications combined with Publisher’s data assessed by ADSTUDIO.CLOUD. To such prohibited methods can be attributed: manipulations with click destinations for ad-banner’s, redirection of users to different pages, browser auto-spawning, blind text links, other practices determined by ADSTUDIO.CLOUD as harmful or unacceptable and affect impressions or click-through rates. On the automatically reloading pages the ad placement is also not accepted. Please do not ask the users to click on the certain areas of the website, don’t incentivise them to click on the advertising materials before they visit your website. Clicking on different links than those were provided by ADSTUDIO.CLOUD’s Advertising Material or applying artificial click/visit boosters may inflict the sanctions on the Publisher ending with account and all payments termination. The decision of the termination is absolutely due to consideration of ADSTUDIO.CLOUD team.

Note that ADSTUDIO.CLOUD can also withdraw the chargeback sums required by advertisers from Publishers in case during the investigation ADSTUDIO.CLOUD Policy Team reveals that the performance was artificially boosted with any kind of fraudulent activity originated on the Publisher’s side. Also note, ADSTUDIO.CLOUD reporting system may not reflect the final sums of revenue and can be modified any moment in case different adjustments take place.

Part 4. Valid Website(s).

It is up to ADSTUDIO.CLOUD to select which Publisher to collaborate with so the company reserves the right to decline certain affiliations:

  1. The website that violates the rights of other members (including the copyright and intellectual property violation, piracy (‘warez’, emulators, or cracks, unauthorized content usage etc.)
  2. Websites with adult thematic, or the ones containing the fragments of such and links, etc.
  3. Websites with explicit content, violence, etc.
  4. Websites with promote antisocial behavior, have racial and political, gender or religious abuses.
  5. Websites with spam content and those that perform unacceptable newsgroup posting.
  6. Websites related to the illegal activities, such as hacking or terrorism.
  7. Websites that give false online money-earning opportunities, contradictive investment offers.
  8. Websites that incentivise the users to click on the website elements and charity offers.
  9. Websites that are temporarily unavailable, unserviced or incomplete.
  10. Websites that feature very narrow audience segments.
  11. Websites that feature content that can be deemed irrelevant, doubtful and inappropriate.
  12. Websites that interfere with Federal privacy laws, that also involves Children’s Online Privacy Protection Act.

ADSTUDIO.CLOUD reserves the right to make occasional website audits on Publisher’s website or platforms in order to ensure the inventory is compliant to the rules. If during the course of such inspection the violation will be revealed by ADSTUDIO.CLOUD Policy Team, the account of such Publisher will be terminated and the Advertising Materials will not be served at such site. ADSTUDIO.CLOUD will also not be accountable on compensating the revenue to the Publisher who served the ads at such inventory.

Part 5. Representations and Warranties.

Publisher guarantees to ADSTUDIO.CLOUD party that:

  1. The products represented on the website are legal to use and distribute. All the products and services provided through the site are legal and do not violate the copyright, trademarks or other rights and laws.
  2. At any circumstances the website serving the Advertising Materials will be practicing serving prohibited material which is listed at Section 4 of this Agreement;
  3. The websites are normally functioning, safe and free of malware and viruses that can potentially harm the person system or software.
  4. The Publisher is familiar with all the laws and legislation that regulates the online activities and their website and business is fully compliant to them.
  5. The Publisher is eligible to accept the Agreement and is able to maintain the obligations bestowed herein.

Part 6. Term and contract Termination.

The termination Aftermath. ADSTUDIO.CLOUD’s HTML code should be removed from the Publisher’s website the moment the written notice about termination has been delivered.

  1. Mutual termination by Agreement. In case any of the party decides to break the contract before the time is due. The terms of the Agreement containing therein are valid during the 1 year starting for the date it was signed above. Such contract may be prolonged by default for the next year unless the parties come to the concussion they end the collaboration and notify each other’s in the written form about the contract termination 30 days prior the contract officially ends.
  2. Termination without Agreement. The parties are eligible to terminate the contract without Agreement form another party any moment. For this, the party should provide the written notice 30 days’ prior the contract officially ends as well. Such notice can be sent via email, in such circumstances, it will be valid for 30 days after email was delivered.
  3. When ADSTUDIO.CLOUD terminates contract. Apart of the cases listed earlier in this Agreement, ADSTUDIO.CLOUD has the right to suspend the Agreement due to the following reasons:
    • Immediate contract termination due to the violation by the Publisher the collaboration Agreements listed therein.
    • Upon the time spans indicated in Part 7 here
  4. In case the Publisher has enough money on the personal account that reaches $100 sum, ADSTUDIO.CLOUD pays the Publisher these funds in the following billing cycle. The smaller sum cannot be subjected to the transaction until it reached the necessary $100 level.
  5. 30th of each month will settle the payment

Part 7. License of ADSTUDIO.CLOUD and Intellectual Property.

ADSTUDIO.CLOUD may act on behalf of trademarks and can use the names of Advertisers and parties without notifying their owners beforehand.

Part 8. Privacy

  1. Privacy Policy: The parties oblige themselves to locate the privacy policies, terms and conditions on the website that state how the data can be collected, gathered, processed or shared, how the user emails will be used and how to withdraw the Agreement for personal data usage. The privacy policies that belong to the Publisher should notify the users that the cookies of the vendors and third-party advertisers can be placed on the website or the platform.
  2. How the privacy is warranted and represented. Each party should guarantee that they commit to the existing laws and regulations during the period the Agreement is valid which also includes GDPR data protection regulation and other governmental-level privacies) The Publishers should guarantee their practices correspond to the Self-Regulatory Principles Governing Online Preference Marketing of the Network Advertising Initiative

Part 9. Confidentiality.

As Client List belongs to strictly confidential matters that should not be disclosed at any circumstances, the Publisher must guarantee its safety and non-disclosure. Such information should not be revealed to any other party as well as it can’t be the shared by the Publisher’s employees that deal with it, including the head staff. In case such request arises ADSTUDIO.CLOUD should receive and regard the written consent beforehand. In order to keep this confidential information safe, the Publisher should ensure every member and employee signs up the non-disclosure Agreement.

The Publisher may disclose the fact that it collaborates with ADSTUDIO.CLOUD but it can’t share at any circumstances the list of clients or the existing relationships between any client in the list with ADSTUDIO.CLOUD. These non-disclosure Agreement requirements should be deemed valid even after the time the Agreement was officially terminated.

Part 10. Compensation.

Functioning within ADSTUDIO.CLOUD Network the Publisher abstains from bestowing on ADSTUDIO.CLOUD party or its collaborators any claims and legal damages, unpredicted expenses, liabilities, copyright infringements and other sanctions arisen from participation in the network. The Publisher also agrees to provide the compensation to ADSTUDIO.CLOUD for legal fees incurred by ADSTUDIO.CLOUD in accordance with the Agreement.

Part 11. The Limitations, Disavowals and Exceptions.




    1. The Order Inconsistency. In case of inconsistencies between Order and the Agreement, the Order terms should be considered as those that bear a greater importance.
    2. Governing Law. This Agreement is regulated by the Laws of Sri Lanka and is created according to the Sri Lanka and each party submits to the exclusive court jurisdictions of Sri Lanka.
    3. Delegation. In case Publisher decides to delegate own rights and responsibilities, transfer those or assign them to other, such decision should be regulated by the Agreement and the rights for this Agreement termination.
    4. Agreements Merging. The Agreement and all the Addendums, additions, and all proper Orders and attachments to it regulate the obligations between Publisher and ADSTUDIO.CLOUD, same way the Agreement and following Addendums merge and supersede the other contemporaneous Agreements.
    5. The Cumulative Rights and Severability. In case some of the provisions are regarded by parties as unenforceable the other ones should still be regarded as fully valid and executable, therein the rights and remedies are cumulative.

The Cumulative Rights and Severability. In case some of the provisions are regarded by parties as unenforceable the other ones should still be regarded as fully valid and executable, therein the rights and remedies are cumulative.


Within the period the Agreement is valid between parties and one year after this Agreement reaches the cessation the Publisher should guarantee to not deal with any of the Advertisers listed in the Order in the direct or indirect way or encourage the Advertisers to do business directly with the Publisher.

The Publisher acknowledges the importance and scale of this consideration for the ADSTUDIO.CLOUD for this mutual Agreement and that this condition is considered basic for the service provision.