Social Listening

The boom of the digital age has compelled businesses and brands to understand the importance of social listening in Sri Lanka and to build a good brand image, develop a great reputation and engage with the target audience better. ADSTUDIO.CLOUD’s ‘Locobuzz’ helps businesses and brands to drive user engagement and sales conversions via actionable intelligence and decision-making insights via ‘social listening’ and ‘real-time monitoring’. From social media insights, competitor intelligence, campaign handling, response management, crisis management to customer feedback and accurate sentiment analysis, the intelligent platform provides important information leading to smart decision making. Locobuzz, a new-generation digital customer experience management platform also uses AI-supported ‘Image Tracking’, a premium feature that autonomously detects the respective brand/ product/ service from user-generated content. In a nutshell, Locobuzz allows brands to track, analyze and respond to conversations about them on social media and to implement result-oriented actions.